The night saw society divas turn up in full form. Given that the Taj Mahal Hotel in Mumbai main banquet hall was packed with the 100 artists who painted for the event were present.

A Purpose

Generate charity awareness around children affected by HIV through an Art fundraiser. Multiple Sponsorships Responsibilities, Celebrity Endorsement and a Showstopper, Branding, Production, PR Strategy and Event Activation.

Our Clients

AIDS Healthcare Foundation, I am (Sushmita Sen) Foundation, Johnnie Walker and Taj Mahal Hotel, Mumbai.

Situation

To generate charity awareness around children affected by HIV through an art fundraiser along with the New York based couturier Gazala’s debut showing in India at the Taj Mahal Hotel in Mumbai.

Action

The night saw society divas turn up in full form. Given that the Taj Mahal Hotel in Mumbai main banquet hall was packed with the 100 artists who painted for the event were present. Juhi Chawla came in with husband Jai Mehta, did the art walk. Trust Milind Soman to look his casual best at a formal event and get away with it. Abhishek Bachchan looked visibly impressed with Dipannita Sharma who walked the ramp looking gorgeous, while Sushmita Sen stole hearts as the showstopper. Gazala herself was too overwhelmed to speak on the dais and was close to joyful tears with the media and the all-round charitable support.

BEYOND BOUNDARIES HERITAGE

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Beyond Boundaries Heritage