BBH stood up to the challenge and unleashed a one-year multi-dimensional marketing campaign across India that directly reached out to the target audience.
Promoting the ICC T:20 World Cup 2007 and in turn increasing tourism footfalls plus all-round employment around it. International Campaign Launch, Multiple Sponsorships Responsibilities, Celebrity Endorsements, Branding, PR Strategy, Production and Multiple Event Activations.
South Africa Tourism, South African Airways, South African Wines, International Cricket Council, Bombay Gymkhana, Calcutta Cricket & Football Club, Madras Cricket Club, Delhi Gymkhana, Sports Clubs of India and Multiple Travel Agencies.
To help increase tourism footfalls into South Africa pre, during and post ICC T:20 Cricket World Cup 2007. The Indian Cricket was at an all-time low as the Indian Cricket Team had not qualified in the second round of the ICC World Cup (50 overs) in West Indies a few months back. This was a new cricket concept of 20 overs and was also the Inaugural T:20 ICC Cricket World Cup, so the challenge to market this international global event across India was massive.
BBH stood up to the challenge and unleashed a one-year multi-dimensional marketing campaign across India that directly reached out to the target audience; the well-travelled upper income group, passionate about sport and travelling. The promotions unfolded in the 36 cities across India’s most prestigious sporting clubs, corporates and institutions, with four mega events in four of the most prestigious metro city sporting clubs of India. Our pan-India efforts in promoting T:20 and South Africa resulted in a record 9,000 Indians making it to South Africa in and around the ICC T:20 World Cup 2007. Further, South African Tourism created a connect and a strong recall with over 9,00,000 of its immediate targets set across India, resulting in numbers from India swelling year on year.
+South African Tourism lucky draw gift hamper with the celebrations
+Jugal Hansraj & friends
+Musical moments
+Participation for a lucky draw
+Bonding
+Announcing the South African Tourism lucky draw awards
+Indulge
+Celebrations
+Effective & efficient team
