Jaideep Sinh Parmar and the BBH team meet the Maharaja Srikantadatta Narsimharaja Wadiyar of Mysore, who was impoverished not long ago, but has successfully revived his legacy.

An exclusive special travel and lifestyle royal feature in Hi Blitz: A Collector’s Item! Celebrity Endorsements, Branding, Celebrity Photo Shoots, Appropriate Written Content, PR Strategy, Production and an exclusive single collector’s item Advertisement.

Our Client

Hi Blitz! magazine.

Situation

Hi Blitz approached BBH to conceptualize, coordinate and execute an exclusive special royal travel and lifestyle royal feature for their leading Indian luxury lifestyle magazine, Hi Blitz on “The Maharaja of Mysore” – “The Enduring Legacy” in their upcoming international issue focusing around travel!

Action

Jaideep Sinh Parmar and the BBH team meet the king, who was impoverished not long ago, but has successfully revived his legacy with his eight magnificent palaces and revival of Mysore’s famed ten-day Dussehra celebration. "Collector, restorer, fashion designer, professor, historian, interior designer – this royal dons many hats. Srikantadatta Narsimharaja Wadiyar, erstwhile Maharaja of Mysore, has toiled the past two decades to rebuild his legacy brick by brick, milestone by milestone. Team BBH was successful in capturing the past, present and the future of the erstwhile Mysore royal heritage through this very exclusive one-off travel and lifestyle feature.

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