BBH conceived, coordinated and organized the one-off international day/night charity cricket match between Indian Invitational XI and Sri Lankan Invitational XI.
International Charity Cricket Match. Multiple Sponsorships Responsibilities, Celebrity Endorsements, Branding, Production, PR Strategy with a Live Telecast Partner, Multiple Event Activations.
Lata Mangeshkar Medical Foundation, Bharti Foundation (Airtel), Tata Trusts, Sony Television, Pepsi, The Board of Control for Cricket in India, Sri Lankan Cricket Association, Mumbai Cricket Association, The Cricket Club of India (The Brabourne Stadium) and Taj Mahal Hotel, Mumbai.
To help raise finds and awareness for the expansion of the Deenanath Mangeshkar Hospital in Pune.
BBH conceived, coordinated and organized the one-off international day/night charity cricket match between Indian Invitational XI captained by the current captain of the India cricket team Sourav Ganguly and Sri Lankan Invitational XI which was captained by the 1996 world cup winning team captain Arjuna Ranatunga. Over 36,000 people watched the cricket match which was telecast live to over 100 countries of the world from the historic Wankhade Stadium, Mumbai.
+Raj Singh Dungarpur & Lata Mangeshkar
+Captains flew in for the toss with Sunil Mittal from the chopper
+Press conference - Yuvraj Singh, Rajan Mittal & Lata Mangeshkar
+D Sardesai, L Mangeshkar, S Ganguly, A Rantunga & S Manjrekar
+Wankhede stadium, Mumbai
+Celebrity brand association - Sachin Tendulkar
+Sri Lankan legends
+Celebrity brand association - Shahrukh Khan & family
+Award ceremony - K Gupta, S Pawar, L Mangeshkar & S Mittal
