BBH planned to come out with a very special travel magazine called “Caribbean Treasures” dedicated to travel and tourism.
A special travel and tourism guide for the Caribbean Islands. Celebrity Endorsements, Branding with Photography, Appropriate Written Content, PR Strategy, Production and Multiple Magazine Advertisements.
International Cricket Council, Barbados Tourism Authority, Barbados Cricket Authority, Multiple Travel Agencies, Oakley and Business India.
Hardly any accurate travel and tourism information was available to the Indian market about the different Caribbean countries hosting the ICC Cricket World Cup 2007.
Following the outstanding success of the Barbados Cricket Festival in 2006, where over 500 participants enjoyed the Barbados Cricket Festival from 25 different countries, we at BBH planned to come out with a very special travel magazine called “Caribbean Treasures” and also come out with another similar dedicated travel and tourism special section inside India’s foremost and leading business magazine “The Business India”. Both of them provided together over 600,000 in readership with a complete low down of the magnificent Caribbean Islands getting ready for the upcoming ICC Cricket World Cup 2007. It was a very informative travel and tourism guide comprising of the ultimate island activities, exquisite escapes, cuisines, weather, spectacular beaches, new experiences and last but not the least it had vital micro travel details of the dos and don’ts around the ICC Cricket World Cup 2007.
